Zalando - rebrand (exploration phase)
Together with the team at Kurppa Hosk, I worked on the Zalando rebrand during the initial exploration phase.
We explored multiple creative directions before beginning to shape the direction that would go on to inform the refreshed brand identity.
My role focused on exploring and establishing the foundations of Zalando’s motion identity. This involved developing core behaviors, and treatments across different touchpoints — from icon and typography animation to brand applications such as film and advertising intros, outros, and lockups. These explorations helped set the initial motion direction that the Kurppa Hosk team further developed in the later stages of the project.
Agency: Kurppa Hosk
Client: Zalando
Marcell’s role: Motion Design